Mcdonald´s ‘localized’ redesign offends
In line with the readings this week that mentioned Mcdonaldization, I became interested in multinational corporations attempting a top down process of ‘localization’ to make their branches to appeal to their local audience. For my contribution, I have collected some cases in which Mcdonald’s have successfully-unsuccessfully revamped their image in the last few years.
http://www.independent.co.uk/news/mcdonald-s-paints-itself-into-corner-with-graffiti
http://www.telegraph.co.uk/news/worldnews/1579073/Feng-Shui-MacDonalds-offers-calm-and-fries.html
Contributed by MisakiHata on 05/02/2017
